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Branding Logo Print Signage

Australume

A brand refresh is an exciting way for businesses to show change, progress. In fact, there are few big-name brands that haven’t evolved over time. We were honoured to be invited to make a difference for this trusted and established firm. We were asked to give Australume’s 40-year-old logo a subtle update while keeping it recognisable. We took the essence of the original, which is a map of Australia expressed in shards of light, and wove in a fresher colour palette plus a clean new font. A spot UV finish helped drive home a message of brilliant light. Stepping away from the screen was essential for this project, which began as a pencil sketch on a notepad. A project like this takes some investment in time and resources; in this case, it took 3 weeks after starting before we were ready to roll out the new-look logo on Australume’s stationery, marketing materials and website. But the marketing ripples generated have been worth it already.

  • Date

    March 12, 2014

  • Client

    ASQB

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