Smarter Money Investments

This brand identity, for a suite of investment products developed by ambitious young firm Smarter Money Investments (SMI), incorporates level-headed tones of blue and a coolabah tree icon that shows growth, wealth and stability. The products are one of several absolute return fixed-income strategies offered by SMI, which has strategic partnerships with leading independent wealth managers including ASX-listed Yellow Brick Road Holdings, delivering its clients sound returns and low risk exposure. Along with the brand identity, Funky Barramundi created business cards, stationery, PowerPoint templates, website, product pages and a style guide.