New Branding Project for M9

As brand design specialists, we here at Funky Barramundi have the privilege of watching our clients grow.

That’s certainly been true for functional trainers, M9.  These fitness gurus were ready to step their business up a gear and partnered with us to make a bold statement across a range of platforms, including a new website.

Based on a striking red with supporting black and grey tones, our new brand image draws on the concept of ‘rings’ for inspiration.  The three rings also capture the M9 model of mechanics, metabolism and movement.

While our branding forges a strong new path for M9, it was also a pleasure to retain a connection with the gym’s roots.  The gym’s previous branding incorporated a line drawing which we retained as a motif on several products.

“I’ve had the pleasure of working with Angelo and the team at Funky Barramundi to rebrand my fitness business.  Through this process, the team, and Angelo in particular have helped give me an idea of what the brand will look like in its many forms.  The professionalism displayed and the visual stories shown made my vision come to life.  Not to mention the design process is definitely ‘funky’.  Highly recommend the team at Funky Barramundi.”

Andrea Canini at M9