What stands out about these web banners for Motor Formula?

What we’re working on: We were approached by Motor Formula to create a series of web banners that had to convey all the essentials at a glance – just the amount of time taken to look at a banner. The five banners each have a unified look, but a different colour application and product focus.

Why it matters: Bright colours and big happy fonts provoke an emotional response, which is just what our client wanted to achieve. By clearly showing what products are included in each offering, we could help consumers make lightning-quick decisions to click, view and buy. Our client has been ecstatic at the results posted so far.

How this can help you: Understanding consumer interactions with any given media format is essential to good design, even before a single pixel is created in our design software. In the case of web banners like these, loud, snappy and fun has proved the way to go.

What our client says: “Angelo from Funky Barramundi has the X factor needed to take my design brief from idea to finished product, in a design language that speaks to my target market. His designs bridge the divide between energetic art student and seasoned agency art director many years his senior. Put simply, he’s one of these exceptional talents with a sincere modesty that makes him very likeable too.” – David Manthos, Motor Formula www.motorformula.com.au