A Fresh Edge in Financial Services

David Musumeci, Founder and Managing Director of TAX ON TAX OFF, is shaking up accounting stereotypes and turned to us for a creative brand concept.

His financial services start-up helps small businesses and sole traders “balance their books so they can have more balance in their lives”. It offers the accounting savvy they need, as well as analysis and forecasting services to help grow their businesses too.

Our design solution embraces fun and creativity, yin and yang, striking colour and organic growth to deliver a non-traditional but professional feel. The monogram ‘T’ bursts with life across a spectrum of greens and yellows in a symmetrical bonsai silhouette that evokes a fresh and competitive edge.