How to speak your brand using colour, type and texture

What we’re working on: We’ve been finalising the identity system for Christian M, a boxing coach, fitness instructor, philanthropist and public speaker. The identity is strong, direct and urban, with a powerful black-and-red theme that shouts ‘no bull’: no excuses for being unfit, no wins if you don’t first set goals, no giving up until the results show. The design work included business cards, A5 postcards, brochures and other print collateral.

Why it matters: No two identity systems should be alike, and our client was pretty excited about how our look captured his brand values. “Not only has Angelo brought my brand to life, he’s also given it personality. I needed a clear and direct representation of my business, which Angelo has been able to do through his creative and artistic designs,” Christian said.

How this can help you: Whatever is unique about your business, we can express it visually with countless techniques – from font choice to colour lockup, real and implied texture, photography styles, photo cropping, varnish and other effects, and more.