Loaded
Launched as iClean Conference, this brand showcases Interclean’s industry leadership in healthcare cleaning by creating networking opportunities and a focal point for international research and learnings. The logo design centres around a full-circle ‘C’ monogram, intersected by a horizontal lower-case ‘I’, while the graduation across the blue-green spectrum traverses Interclean’s own brand colour to convey scope and innovation on a global scale. The second logo supports iClean’s national series of Healthcare Cleaning Leadership Workshops during February and March 2023. It deploys the signature colour graduation as a simple but eye-catching wave across an abstract ‘H’, suggesting data-driven technology in a graphical form.