As brand design specialists, we here at Funky Barramundi have the privilege of watching our clients grow.

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That’s certainly been true for functional trainers, M9. These fitness gurus were ready to step their business up a gear and partnered with us to make a bold statement across a range of platforms, including a new website.

Based on a striking red with supporting black and grey tones, our new brand image draws on the concept of ‘rings’ for inspiration. The three rings also capture the M9 model of mechanics, metabolism and movement.

While our branding forges a strong new path for M9, it was also a pleasure to retain a connection with the gym’s roots. The gym’s previous branding incorporated a line drawing which we retained as a motif on several products.